I came across this article today that explains why video is an essential tool for getting in to the top search results, and how to optimize your video pages to be read by Google. Can your business use a search lead boost? Contact us to find out how we can use video and location based services to increase your businesses visibility.

Here are a few of my rules for using Facebook to market your service effectively.

• Posting frequency: 2-3 posts per week. This is my sweet spot for not getting hidden as spam. If you post too often, users get tired of it clogging up their feed and “hit the X”, blocking all future posts.
• Use Video!!! When you embed media in to your posts, your followers can then re-post it to their feeds, spreading your message for you. (Ask us about our social media packages)
• Link with your clients pages. Not only is it a courtesy, it’s a good way of increasing traffic for both parties.
• Always be positive!!! I make it a rule to post everything to my feeds with a smile. The tone of your social networking is the face of your business.
• Treat your social message like an employee. Would you want an employee saying that to a customer? Use proper grammar. Do not use internet acronyms like lol, smh, roflmdaoasm.
• Incentives Incentives Incentives!!! Can your business do “Facebook fans only” deals?

Stuck at home because of the snow? Why not take this down time to evaluate how you are marketing yourself, and how your branding is affecting your business. Here are a few simple tips on how to see if you are on the right track.

• Do an internet search for your service. Try to be vague in your keywords. Do you come up on the first page?
• Steal from the best. Look at how the leaders in your industry are marketing themselves.
• If you are a localized service, try doing a search for your business on the state level, county level, and city level. Can you jump ahead your competition by key wording yourself in to a different city?
• Search Youtube for videos of what you do. Is your industry already embracing video?

I hope these quick tips will help get you on your way to a better marketing strategy. if video is a part of that strategy, email us by clicking here.

It’s hard to find a company that brands their products better than Apple Computers. Check out this infographic that explains why Apple product emails are so effective.

Want to make your product or service stand out? Call MyHomesMedia to find out how we can put you in the “Hero Pose”…

Via Flowtown.com – Click Through to enlarge.

Flowtown – Social Media Marketing Application