Sales tool petri dish – Part 2 – Video

In my last post, I discussed one of the “bleeding edge” sales tools that are starting to pop up in my local mall and advertising material. Now I want to talk to you about how easy it has become to use rich video content in your presentation. Here are some more picture I took while “old man mall walking”.

The booth on the left sells premium cell phone screen protectors. Notice that 80% of the viewing area is taken up by a video demonstrating the abuse their screen protectors can take.

The photo on the right is another cell phone accessories booth that uses a small screen to catch the eyes of passersby. I noticed an interesting trend with booths like this. The screen was below eye level. It is the same situation with this next booth..

 

This booth for a wireless internet company had screens on both sides, below eye level. Does this help to catch the attention of people that don’t want to make eye contact with other shoppers? It’s kind of like putting the sports section of the newspaper above the urinals in a men’s restroom.

I like the booth to the right because it shows how simple it is to integrate video in to your sales presentation. For $160, you can pick up a TV/DVD combo unit from Walmart and have a looping presentation on a DVD.  This is the perfect solution for spicing up your open house, store front, or trade show booth sales presentation without breaking the bank.

Need content for the new $160 TV/DVD you just picked up? Schedule your video shoot with MyHomesMedia by going to our contact page.

 

 

Sales tool petri dish – Part 1 – QR Codes

Everyone knows that the mall is the incubator of sales techniques. Most sales professionals get their start in one, i.e. peddling jeans and junk food to teens. So I tend to stroll the mall in the mornings to check out all of the booths and store fronts before the crowds come in. I call it my “old man mall walking” routine. Here are some of the pictures I took today while strolling through Columbia Mall.

I’ll start with this picture, because it is the one that surprised me the most. This is a QR code advertisement aimed at women in the 20-50 age demographic.

I discovered QR codes about 4 years ago when I bought my first Android phone. They have been heavily used in Asia for quite a while. The gist of it is that you use a bar code scanner application on a smart phone to transfer a small amount of digital information such as an email address, phone number, website address, map locations, or text message.

I like to think of my wife as middle of the road when it comes to tech adoption. She has a smart phone, a facebook account, and a twitter account (that she rarely updates.) When I asked her if she would know what to do with this advertisement she said no, but caught on easily when I showed her the bar code scanner application.

Here is an example of one that links to our home page.

qrcode

Here are two more QR Codes I found.


If you’d like to know how your business can benefit by using QR Codes, go to our contact page to arrange a meeting.