Effective social networking rules for Facebook

Here are a few of my rules for using Facebook to market your service effectively.

Posting frequency: 2-3 posts per week. This is my sweet spot for not getting hidden as spam. If you post too often, users get tired of it clogging up their feed and “hit the X”, blocking all future posts.
Use Video!!! When you embed media in to your posts, your followers can then re-post it to their feeds, spreading your message for you. (Ask us about our social media packages)
Link with your clients pages. Not only is it a courtesy, it’s a good way of increasing traffic for both parties.
Always be positive!!! I make it a rule to post everything to my feeds with a smile. The tone of your social networking is the face of your business.
Treat your social message like an employee. Would you want an employee saying that to a customer? Use proper grammar. Do not use internet acronyms like lol, smh, roflmdaoasm.
Incentives Incentives Incentives!!! Can your business do “Facebook fans only” deals?

Effective social networking rules for Facebook – 101