Via TechCrunch:
The CEO of Groupon, a social coupon website, uses Youtube to apologize to the entire nation of Japan about a business that couldn’t handle the volume that Groupon sent their way. Watch the video here. By showing that even a small failure does not get past the CEO, Groupon has positioned itself as a likable corporation with a human face, not just a logo. Would your customers recognize you on the street?
The Groupon Apology