Source – eMarketer.com
Forty-three percent of marketers said they didn’t use videos in email messaging simply because they lacked the content, making it the most prominent obstacle to the practice. That was followed by the added costs of producing videos (27%), videos figuring low on the priority list (24%) and skepticism that video would improve email campaign performance (22%).
This is a great article that stresses the importance of using video in email newsletters. But We have two points to add to the discussion.
First, not having video content because it is too expensive is just crazy talk in our book. The technology has never been more affordable and accessible. Even editing is easier with mobile apps that offer a limited feature set for a small cost.
Second, just having video in your email doesn’t do you any good if the quality is poor. That includes the technical quality, and the quality of the content. The quality of the video can influence the viewers perception of the professionalism of your company. You would feel different about Apple’s stock prices if they released a video with bad sound and poor lighting.
That’s where we come in! A great way to generate quality content at an affordable rate is to do multiple videos at the same time. We can come to your office for a day and generate weeks or even months worth of video for you. Want to know how? Contact us, and we’ll show you how.