Half of U.S. shoppers rely on phones for in-store research

Source: GigaOM

From the article

Nearly one in five mobile shoppers bought online during the holidays after viewing products in stores, a Pew report says. Even larger percentages of consumers used their mobile devices inside stores to check prices, read product reviews and seek advice from friends before deciding on purchases.

What does it mean that 50% of consumers are now doing their shopping and research on mobile phones? It means that even while you are standing in front of your customer, they are doing their due diligence on your services via a smartphone. That means it is now more important than ever to make sure your mobile strategy is effective.